FinanceMarketing
The challenger bank of the future must become a personalized financial assistant and advisor. The technology of full banking automatization, artificial intelligence and predictive analytics will lead the financial industry to a new level in the near future.
Challenger banks must properly inform about any situation that requires user attention, help to improve the financial health and make financial forecasts to offer a range of required actions. Voice processing artificial intelligence will be offered as an instant service in the majority of customer scenarios. Combining big data with behaviour-based predictive analytics will ensure the precise moment when the user is ready to accept the proposal.
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