MarketingRetail
Walmart wanted to create a category-defining mobile coupon solution, so the retailer contacted our experts to design a unique “test and learn” mobile coupon campaign to generate practical insights to inform future coupon implementation across the USA. The pilot effort was focused on a quick-service Food To Go concept store in Villier Street Ohio.
- Functionality of new point-of-sale scanners both self-serve and at checkout/till.
- Staff understanding and working knowledge of redemption.
- Customer experience.
- Application within new concept-store environment.
- Application of first-party audience and location data to improve targeting and engagement.
- The comparative effectiveness of broadcast location messaging versus real-team location messaging.