Food IndustryMarketing
A Facebook classic that directly addressed the nature of Facebook and its meaning in our lives. The app, created by our agency, allowed users to unceremoniously relieve themselves of “friends” in exchange for a coupon. As one of the creators, Joel Kaplan said of the campaign: “It was when everyone you knew was finally on it and you were becoming friends with all these people and we were talking about the frustrations of that—what does it even mean that I’m friends with someone online?” Which led to the campaign’s merciless core calculus: burger beats buddy. Facebook shut the app down not long after it got rolling but not before 200,000 friends were disappeared.
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