Food IndustryMarketingProduct Management
With almost $15 billion in annual revenue, the Kellogg Company is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.
Kellogg has been recognized for its marketing strengths and innovation, including a ninth ranking among CPG brands on Forbes’ list of the World’s Most Valuable Brands. To support its portfolio of products, Kellogg spends more than $1 billion in advertising annually, with digital advertising taking an ever-growing portion. The company allocates about 30% of its advertising budget to digital, and over 50% of that space is purchased programmatically through DSPs (demand-side platforms) and private marketplaces.
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