Digital marketing is a strategic priority for the telecom sector, with an average of 46% of total marketing budgets being assigned to digital.
This statistic comes from our brand new Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership with Adobe.
The report explores how companies operating in the telecom sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.
The insight is based on a global survey of more than 200 telecom executives based mainly in North America and EMEA (Europe, Middle East and Africa) and inside the downloadable report you’ll discover data around key business priorities in telecom, where companies are focusing digital marketing and technology, opportunities and budget plans for the next 12 months and obstacles to integrated marketing.
In the meantime, here’s a summary of three key trends identified in the report:
Data emerges as the foremost opportunity for telecom companies
With customer experience (15%) and mobile (14%) a close second and third.
As you can see, companies in the telecom sector are far more excited about big data than companies in any other sector. In fact telecom marketers are twice as likely as others to view big data as an exciting opportunity for the next 12 months.
According to the 2014 Telecoms.com Industry Survey, around half (46%) of organisations already have a big data initiative in place helping to drive internal improvements and new external revenue streams.
Data enables better, more personalised experiences for customers and accurate forecasting, which can obviously have a beneficial affect on future customer service strategy.
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