IT-ManagementTelecom
In March 2013, T-Mobile launched its first “Un-carrier” initiative, essentially giving customers the option to walk away from their contract with T-Mobile at any time, for any reason. With this change, customer loyalty became an even more critical focus for the company. Since the company had been witnessing a dramatic increase in online interactions since January 2012, and with a key driver like the “Un-carrier” initiative, T-Mobile undertook a close examination of its existing online engagement strategy to maximize opportunities where possible. – See more at: http://www.touchcommerce.com/our-resources/case-studies/tmobile#sthash.sOus1vtZ.dpuf
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