Like last year, we wanted to get the industry’s perspective on the challenges, opportunities, and digital-marketing priorities for the future. In collaboration with Ovum, we surveyed 250 marketers from telecom companies — fixed-service providers, mobile-service operators, mobile virtual-network operators, and … Read More
Author Archives: Connor Bouthot
ctoTelecom
Game-Changing Telecommunication Trends to Follow
2016 was a crucial year for the telecommunication industry. We saw infrastructure improvement in both mobile and broadband platforms. Operators looked tirelessly for fresh techniques to create a continuous connection between apps and services produced by new technologies and to improve video … Read More
The Food Industry in the 21st Century – The Key Questions for Digital Strategists
Entering 2017, the global rise of digital commerce and online grocery has shifted the agenda from perpetual scenario-planning for the “If and when” on to “What now?” and “How?” More than ever, these questions need executive focus. Investors and shoppers … Read More
Three Key Trends from Digital Marketing in the Telecom Sector
Digital marketing is a strategic priority for the telecom sector, with an average of 46% of total marketing budgets being assigned to digital. This statistic comes from our brand new Digital Marketing in the Telecom Sector report, produced by Econsultancy in partnership … Read More
The Preheated Oven of Food Industry Marketing
Since our beginning as food industry ESP developers 15 years ago, we’ve remained focused on the food industry. We’ve done so partly because the food industry is where we started and what we love. But we’ve also done so because we … Read More
Specialized Food Industry Email Marketing, Tracking, and SEO
Effective Food Marketing Succeeding online isn’t all about Google rankings. You need an effective machine for getting your cuisine seen and talked about on the web. Food marketing is our expertise, and we know what it takes to make waves … Read More